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Contents:
  1. What Is the Workday of a Real Estate Salesperson? | Home Guides | SF Gate
  2. The Real Estate Entrepreneur : Everything You Need to Know to Grow Your Own Brokerage
  3. How to Buy a Business
  4. Customer Reviews

Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future. Perotti gives you informed, step-by-step discussions of: The reasons new brokerages fail-and how to avoid making the same mistakes Innovative ways to recruit and retain the best agents Proven methods for identifying your marketing niche and increasing your market share Techniques for structuring compensation plans that motivate without draining profits Tips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketing Featuring insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner.

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What Is the Workday of a Real Estate Salesperson? | Home Guides | SF Gate

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How to Buy a Business

You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Starting a real estate business ain't for the faint of heart. What other industry requires you to cold call dozens of leads every day -- only to close approximately five deals in your first year if you're lucky?

But for those who have what it takes, starting your own real estate business can absolutely give you the seven-figure job of your dreams. Here's a candid look at how to start a real estate business, plus our best advice for avoiding mistakes that hijack momentum as you grow.

Wish to Open a Real Estate Brokerage?

The vast majority of real estate agents find it much easier to work in their business, as opposed to on it. For many new agents, real estate is their second, third, or even fourth career. You loved the idea of "being your own boss" while making more than you did at your last job.

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But freedom has a very different meaning for an employee versus a business owner. The first thing you need to know about starting a real estate business is that, yes, this is a business. Before you set the right financial goals for your business, you need clear financial goals for your life. Commissions are great but -- let's face it -- we all came into this business wanting something bigger and better than what we have right now.

Whether that's the foot yacht of your dreams or the ability to leave the office at p. Want to retire at 65? Pay your kids' college in full? Figure out how much you need put aside every month in order to make that happen. It's so much easier to keep picking up that phone when you know exactly where your profits and commissions are going. Now that you've put pen to paper to figure out exactly what your biggest, most anti-paycheck-to-paycheck life looks like, it's time to talk business.

Start writing your business plan , paying special attention to the things that set you apart from the other real estate businesses in your area. Give it some real thought. This is where your personal and business identities can really come together to make profit-driving magic. Even if you're just looking to take administrative work off your plate by hiring your first virtual assistant, it's critical to create that big picture vision to keep your team inspired and avoid repeating unproductive patterns.

In the beginning, it was all about passing your licensing exam, selecting your best-fit brokerage and building up your database without coming across as " salesy " to the friends and family in your Sphere of Influence SOI. But kicking back and coasting as soon as the referrals start rolling in is one of the biggest mistakes growing agents make. Follow along as he explores the various tactics that other agents have used to become Top Producers. Discover what works and what doesn't when it comes to marketing, education, business tools, social media and other avenues as they relate to the success of your real estate career.

Listen to interviews with high producing agents, real estate service companies and other industry professionals as they share what has made them a success and provide tips, tools and strategies for you to use to grow your own real estate business. Learn how to be Known, Liked, and Trusted among your sphere of influence and become the best agent you can be! Listen on Apple Podcasts.

Fantastic Podcast. Informative, interesting and entertaining. Five Stars.


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Great podcast!